{"id":8568,"date":"2024-03-26T10:20:25","date_gmt":"2024-03-26T10:20:25","guid":{"rendered":"https:\/\/sunrise-brandhub.com\/?post_type=docs&p=8568"},"modified":"2024-03-26T13:38:07","modified_gmt":"2024-03-26T13:38:07","slug":"logo-usage-guidelines","status":"publish","type":"docs","link":"https:\/\/sunrise-brandhub.com\/index.php\/docs\/sr-documentation\/elements\/logo-usage-guidelines\/","title":{"rendered":"Logo Usage & Guidelines"},"content":{"rendered":"\t\t
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Don't do the following when using the logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. \n\t\t\t\t\t\t\t\t\tDo not use mixed colors for logotype\n <\/li>\n\t\t\t\t\t\t\t\t
  2. \n\t\t\t\t\t\t\t\t\tDo not change the logo\u2019s distance and proportions <\/li>\n\t\t\t\t\t\t\t\t
  3. \n\t\t\t\t\t\t\t\t\tDo not use any other typeface for the logotype <\/li>\n\t\t\t\t\t\t\t\t
  4. \n\t\t\t\t\t\t\t\t\tDo not add effects such a shadowing\n <\/li>\n\t\t\t\t\t\t\t\t
  5. \n\t\t\t\t\t\t\t\t\tDo not rotate or distort the logotype\n <\/li>\n\t\t\t\t\t\t\t\t
  6. \n\t\t\t\t\t\t\t\t\tDo not change the proportions <\/li>\n\t\t\t\t\t\t\t\t
  7. \n\t\t\t\t\t\t\t\t\tDo not create new constellations or new logo variations <\/li>\n\t\t\t\t\t\t\t\t <\/ol>\n <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Do the following when using the logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. \n\t\t\t\t\t\t\t\t\tFor the identity to work in all media and applications, there is a need for flexible logotypes. These are the mainly used versions (Print\/Web\/Silhouette)\n <\/li>\n\t\t\t\t\t\t\t\t
    2. \n\t\t\t\t\t\t\t\t\tThe word SUNRISE is always written in capital letters. The corresponding hotel name (e.g. \u201cSUNRISE Royal Makadi Resort\u201d) in copy texts, it\u2019s the usual mix between capital and small letters.\n <\/li>\n\t\t\t\t\t\t\t\t <\/ol>\n <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Logo Usage on Backgrounds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The logo should be placed subtly to keep the main focus on the images and headlines when communicating the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      • \n\t\t\t\t\t\t\t\t\t \n <\/path><\/svg> <\/span>\n\t\t\t\t\t\t\t\t\t\tLarge placing of the logo makes it look too promotional and doesn\u2019t communicate premium quality. \n <\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t \n <\/path><\/svg> <\/span>\n\t\t\t\t\t\t\t\t\t\tIn most cases, the logo width may range from 1\/7th up to max. 1\/2 of the final layout width.\n <\/li>\n\t\t\t\t\t\t\t\t <\/ul>\n <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Don’t do the following when using the logo Do not use mixed colors for logotype Do not change the logo\u2019s distance and proportions Do not use any other typeface for the logotype Do not add effects such a shadowing Do not rotate or distort the logotype Do not change the proportions Do not create new […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2744,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[38,42,44],"class_list":["post-8568","docs","type-docs","status-publish","hentry","doc_tag-content","doc_tag-doc","doc_tag-example","no-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/docs\/8568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/comments?post=8568"}],"version-history":[{"count":7,"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/docs\/8568\/revisions"}],"predecessor-version":[{"id":8577,"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/docs\/8568\/revisions\/8577"}],"up":[{"embeddable":true,"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/docs\/2744"}],"wp:attachment":[{"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/media?parent=8568"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/sunrise-brandhub.com\/index.php\/wp-json\/wp\/v2\/doc_tag?post=8568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}