Design Guidelines

Typography

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Used Fonts

SUNRISE main printing font is Gill Sans, a humanist sans-serif typeface that is characterized by clean lines, simplicity and legibility.

Similarly to the brand in its classic and timeless appearance as well as its versatility across different platforms, it conveys a modern yet traditional feel.

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SUNRISE main digital screen font is Roboto, a neo-grotesque sans-serif typeface family that is characterized by geometric shapes, open curves and balanced proportions.

Used for its versatility and legibility across different sizes while portraying modern and clean aesthetics compatible with various design styles

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SUNRISE formal font is Helvetica, a sans-serif typeface that is characterized by clean, neutral appearance, with uniform stroke widths and simple geometric shapes.

Renowned for its versatility and readability across print, digital and branding, the font is perfect for formal communication and emails, both internally and with 3rd parties.

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Things to Avoid:

  1. Lack of readability
  2. Avoid mixing color combinations of different SUNRISE concepts
  3. Avoid incorrect spacing between words
  4. Assure capitalizations are grammatically correct
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Typography

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