Design Guidelines Logo Usage & Guidelines Estimated reading: 1 minute 533 views Don't do the following when using the logo Do not use mixed colors for logotype Do not change the logo’s distance and proportions Do not use any other typeface for the logotype Do not add effects such a shadowing Do not rotate or distort the logotype Do not change the proportions Do not create new constellations or new logo variations Do the following when using the logo For the identity to work in all media and applications, there is a need for flexible logotypes. These are the mainly used versions (Print/Web/Silhouette) The word SUNRISE is always written in capital letters. The corresponding hotel name (e.g. “SUNRISE Royal Makadi Resort”) in copy texts, it’s the usual mix between capital and small letters. Logo Usage on Backgrounds The logo should be placed subtly to keep the main focus on the images and headlines when communicating the brand. Large placing of the logo makes it look too promotional and doesn’t communicate premium quality. In most cases, the logo width may range from 1/7th up to max. 1/2 of the final layout width. Tagged:ContentDocExample
